Mopar is the performance, parts, and service brand historically associated with Chrysler, Dodge, Plymouth, Jeep, and Ram vehicles. The name comes from “MOtor PARts” and originated in the 1930s as a division supplying factory replacement components. Over time, Mopar evolved far beyond basic parts, becoming a powerful symbol of American performance, customization, and racing culture..
The Mopar History - The Cars That Made It A Household Word
During the 1960s and 1970s muscle car era, Mopar gained legendary status through high performance engines, aggressive styling, and factory backed racing programs iconic vehicles like the Dodge Charger, Challenger, and Plymouth Barracuda helped define Mopar’s reputation for raw power and bold engineering. Mopar also became closely tied to drag racing and NASCAR, producing high impact performance packages and race ready components.
Today, Mopar serves as the official parts and accessories brand for Stellantis North America, offering factory approved performance upgrades, restoration parts, and vehicle customization. The Mopar name continues to represent individuality, heritage, and uncompromising performance for enthusiasts worldwide.
